In 2 short weeks, ChoiceShirts and I will be taking to the road and participating in SXSW Interactive 08 in Austin, Texas. For those of you unfamiliar with SXSW, it’s a conference previously dominated by it’s music and film components, but in recent years has been taken storm by thousands of web geeks, social networking […]

In the process of discovering goals for The Choice100, we established four key goals listed over on the “The 100” page. They were:

Provide a unique opportunity for artists who don’t want to be diluted by an overabundance of competing artists. The Choice100 is about working together!
Grow a network of built-in artists who have incentives to […]

Last night’s brainstorming session went very, very well. Over the course of 2 and a half hours, the group was led through a series of exercises that encouraged free thinking, rapid thinking, and wild, exciting ideas. Various topics of ideas were arranged, from a list of markets and design-styles that we thought might be untapped, […]

As we mentioned in our previous post, the process by which we hope to evolve The Choice100 is going to be very participatory. We know that this has been done before, and we want to give you a chance to be vocal about what you’d like to see done differently this time. Our first opportunity […]

We think today is a really exciting day for the design community: ChoiceShirts is announcing the launch of a new project that we are calling The Choice 100!
ChoiceShirts has been working in the t-shirt industry for 30 years, and has remained agile through many shifts in industry trends. This agility has led us to today’s […]